The personal information we may collect, store and use about you broadly falls into the following categories:

Information that you provide voluntarily

Certain parts of our website may ask you to provide personal information voluntarily: for example, we may ask you to provide your name and contact details (e.g. company name, address, phone number and email address) in order to register an account with us, to subscribe to marketing communications from us, and/or to submit enquiries to us either directly, using a support ticket or the chat bot on our website. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

Information that we collect automatically

When you visit our website, we may collect certain information automatically from your device. In some countries, including the UK and countries in the European Economic Area, this information may be considered personal information under applicable data protection laws. Specifically, the information we collect automatically may include information like your IP address, geographical location (e.g. country or city-level location), browser type and version, operating system, referral source, length of visit, page views and website navigation.

In some cases, this information allows us to display certain content for users located in certain countries (such as our chat bot). Collecting this information also enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our website to our visitors.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the section Cookies and similar tracking technology below.

Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources (for example, from data brokers, exhibition vendors and list suppliers), but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

The types of information we collect from third parties, could for example include, name, job title, contact details. We use the information we receive from these third parties to communicate information and offers for our products and services, or to maintain or improve the accuracy of the records we hold about you.

We may also receive personal information about you including for example, name, job title, contact details from our Authorised Dealers for the purpose of completing a sale of our products to you, post-sale for the purpose of providing you our product warranty and for marketing communications.