Make your money go further

Over the last year, many businesses have had to quickly adjust to an unrecognisable marketplace. It has become clearer than ever that in order to succeed, it’s essential to adapt to customer behaviour and provide the kind of experience they expect.

You have the know-how, the experience and the equipment, but have you considered your customer-focused approach in this ever-changing world?

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The new range of VersaUV LEC2 printer/cutters was launched in January 2021, but The Vinyl Guys’ Alex Liggett was fortunate enough to get his hands on an LEC2-640 back in September 2020.  

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The quality and consistency of third-party inks has undoubtedly improved in recent years. Used in place of original equipment manufacturer (OEM) inks, these chemistries can achieve impressive results for many wide format applications at a lower up-front price. However, any print business considering making the switch should be aware that the use of an alternative inkset could void their equipment warranty. Staying true to OEM inks can also bring more long-term benefits that outweigh a slightly higher monthly cost.

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If you work in the graphics industry, you’ll know how important colour accuracy is to customer satisfaction. But accurately matching colours to previous print runs, customer expectations, or how colours appear on screen is fraught with difficulties. In this second part of our RIP blog-series, we will take a closer look at the importance of getting colours right, linearization, ICC profiling and colour matching.

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Why should you bring your print business online? Here are seven excellent reasons – and our new PersBiz cloud-based platform can help you do it.

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Nearly every industry active today is facing the same basic issue: how can you make your new and existing products stand out in an already overcrowded market space? One answer can be found in Seth Godin’s Purple Cow. He urges businesses to redefine what they sell, not how they sell it by creating truly remarkable products that are actually worth talking about. And he believes you can find them, no matter what industry you’re working in.

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What's the difference between a red ocean and a blue ocean and how could this affect your business? Here, we take a look at the Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, a new approach that could help you reach new customers.

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With a small investment in equipment and time, you can turn a normal, everyday phone sticker into a snazzy domed sticker with added value.

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Megane-ya Strike is a bespoke eyewear shop in Japan that uses high-tech kit – including the Roland MDX-40A compact CNC milling machine – to create unique and perfectly fitting glasses frames for its customers! Learn about Daisuke Higa's studio (and how it transforms at night!)

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There’s a huge market out there for custom control pads, personalised consoles and one-of-a-kind apparel and it’s largely untapped. If you’re looking to level up your personalisation catalogue, the world of video games holds many secret areas and Easter eggs!

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