The Binary Box has taken its creative space to its limits, using its Roland TrueVIS VG-540 wide format printer/cutter to print a veritable gallery of graphics to showcase its design talents.
Chris Chadwick and a friend began The Binary Box with nothing but a laptop and a small Roland 24" plotter installed in a bedroom. From these small beginnings the British business has grown to attract a host of clients in the education, leisure, retail and workspace sectors, showcasing its work in a magical studio space in Manchester.
With a background in design, Chris worked with marketing agencies on large format print and POS projects for big names like Mars and Coca-Cola, 'honing my craft', he says. This led to the launch of The Binary Box in January 2009, originally a product-only e-commerce site specialising in wall stickers and other home artwork pieces but developing to offer bespoke pieces.
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"We love combining great design with modern technologies to cover a whole host of surfaces. Our Roland TrueVIS VG-540 helps us to achieve this thanks to its vibrancy and quality of print, great reliability and sleek design and build quality. It's a workhorse that always delivers."
Chris Chadwick - The Binary Box
For this the business relies on a Roland TrueVIS VG-540 eco-solvent printer/cutter, which has doubled output, thanks to its increased print speed and lead times – enabling a 50 per cent increase of the B2B side of the business in the last year alone – while offering higher print quality.
"Slowly but surely the demand for customised interiors for the commercial workspace started to grow," says Chris. "Now we offer a full service from design, production and installation for commercial interior feature graphics, manifestations and a whole host of weird and wonderful applications."
The weirdest, he says, was an entire building wrap using brick-effect vinyl for an art installation, located on the side of a water park. "This was a real head-scratcher of a project," he comments.
Now based in Manchester, UK, The Binary Box has transformed its space into a veritable gallery of the out-of-the-box work it achieves, a showcase of its speciality interior and exterior vinyl wraps on walls, floors, table tops and stairs. The magic of colour and design runs throughout the studio, from a room transformed into a ski chalet with wood cabin walls, to a huge full-colour wall wrap of Albert Einstein and custom-designed table tennis table.
"We love combining great design with modern technologies to cover a whole host of surfaces," says Chris. "It's a great way to transform a space and can really add some great vibrancy to create a stimulating working environment."
On the Roland TrueVIS VG-540, he says: "It offers vibrancy and quality of print, great reliability and sleek design and build quality. It's a workhorse that always delivers."
Chris, how do you rate Roland?
Chris's Fun Facts
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How would you describe yourself in three words?
Creative, relaxed, optimistic.
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What's the best advice you've ever received?
Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.
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What's your favourite social media platform?
Instagram.
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In your free time you enjoy…
Mountain biking, snowboarding, music festivals and travelling.
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What don't people know about you?
I used to be a competitive life guarder when I was younger.
Connect with The Binary Box
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Throughout 2018, we're celebrating our Roland Heroes: people and businesses who go above and beyond to lead, to inspire and to create. Are you a Roland Hero?